THOUGHTS AND IDEAS

Introduction A well-run preorder is the single most profitable and stress-free way to sell gym merch.You get guaranteed sales, no leftover inventory, and happy members who are excited to rep your brand. We’ve helped over 1,500 gyms run merch preorders...

Introduction Thinking about launching merch at your gym but not sure where to start? You’re not alone.We’ve worked with over 1,500 gyms, and we get the same questions again and again — so we put all the answers here in...

  The Simplest Gym Merch Marketing Move Most Owners Skip Introduction When it comes to selling gym merch, most owners think they need some complicated marketing hack to get members to buy. But here’s the truth: the most effective sales...

If you are trying to choose a merch partner for your gym, these four names often come up for very different reasons.Forever Fierce and UNITEE are closer to gym-specific service partners. Printful and Printify are print-on-demand platforms built primarily for...

Most gym merch programs do not fail because members do not want apparel. They fail because the system is wrong.Gym owners order too many pieces, guess at sizes, carry leftover inventory, and spend too much time managing the process. By...

At CrossFit Tyler, community is everything. But for owner Brittany, one aspect of running her gym felt more like a chore than a chance to connect: managing apparel. “We were handling everything locally,” Brittany shares. “But I wanted something easier,...